About Us

What we do

When you’re stuck, lost or circling the same questions, we listen, lean in, hold up a mirror, point out your blind spots, and hand you that strong coffee you didn’t know you needed. That’s the promise of a Good Friend: Whether it’s your life, your career, your team or your whole business, we help you see what matters most, then challenge, cheer and stick around until the real change happens. No sugarcoating. No endless jargon. Just fierce empathy, radical honesty and practical tools that deliver real, lasting results.

Who we are

Hi, I’m Claire. 

My corporate and coaching career has taught me that real growth, as an individual, leader or organisation demands honest commitment and authentic support, the kind that for some reason is really hard to find, so, I founded Good Friends Coaching & Consulting to flip the script on traditional approaches and deliver no‑BS, authentic and empathetic guidance, combined with strategic insight and practical tools that deliver real results.

Local and international coaching qualifications; ICR registered and accredited; Enneagram tool use; MBA Essentials (Stellenbosch Business School – Distinction); 2021 Publicis Groupe Africa Business Growth Award recipient, JWT’s HiP Club and LeaderShe alumna; WPP’s Maestro alumna and Faculty member; Postgraduate degree in Marketing and Communications.

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More Good Friends

Over the years, I’ve had the privilege to cross paths with some really incredible human beings and businesses, allowing me to create a network of Good Friends, a curated collective of top‑tier specialists across multiple skillsets, sectors and industries to enable me to harness the right solution for clients and to assemble the precise squad to suit a team’s or organisations needs, blending deep expertise and culture‑savvy insights with a shared ethos of radical honesty and unwavering support. No cookie-cutter approaches. No fluff. Just a bespoke dream team built to tackle your unique challenge and drive the results you’re craving, efficiently and effectively.

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"Good Friends brings a rare blend of honesty, creativity, and transformative insight to every conversation. Their guidance doesn’t just cut through the noise, it sparks genuine change and innovation. If you want to build real resilience and unlock your best self, team, or business, work with Good Friends."
Conn Bertish
FOunDER & CEO - THE CREATIVE RESILIENCY GROUP & CANCER DOJO